Related: What is Social Media Marketing?
"People want to be social wherever they consume their media" - Gary Vaynerchuck, Jab Jab Jab Right hook.
In our last post we discussed what is social media marketing and why is it trending. In this post we will talk about how can social media marketing help you grow your business/brand.
Look around, what do you see? There might be someone in the radius of 3 meters looking at their phone and scrolling the Facebook feed or there might be a cute girl taking a selfie snap for her new Instagram post. Maybe there is a guy around you tweeting about his day. You get the point, everyone is on social media now a days. Social media has become a vital part of our daily life. It allows people to share their thoughts, feelings and show off to their friends. People want to share through social media the places they have been, the foods they had for lunch, the college they are studying in and the things they bought for summer vacation. This is a big opportunity for business to reach out to their costumers directly.
According to a famous Social Media specialist
Erik Qualman, People spend in average of 5 hours a day on Social Media and probably 84 % of your potential costumers are actively engaged on social media. The possibilities are very wide, but today we will discuss the top 5 ways Social Media Marketing can help you grow your business. So let's get started.
- Building your "Brand"
If you'r business is famous among people, then you have a brand. Brand is all about building positive reputation and being known for something unique that no one else has except you. Building brand brings you a lot of good things with it. You get loyal costumers, new costumers, you beat your competitors with a huge margin, people start to trust your products more, etc. But building a "Brand" in 2015 is really hard unless you have some Social Media Marketing tricks under your sleeve. One of the most effective way to build a brand through social media is telling your story behind starting your company, your values, morals and engaging your audience in "Behind the scenes" of your business.
- Reaching your targeted costumers
When you place a commercial Ad on Television or banner Ad on the road side, most of the time you don't get to choose who sees it. If you are selling sport shoes and put a commercial on TV it wouldn't be efficient if 40 years old women are watching it right? Or if you'r showing ladies wear commercial to boys there is no chance that your sales will go up (unless it is a day before Valentine's day). So by now you might have realized that all those TV commercials and banner ads are just playing luck. But in social media, you can target your costumers based on their location, interest, gender, age,etc. If are a restaurant owner and you want to reach the peoples who live in Kathmandu and like eating continental food, BOOM!!!! Social media can do that just in a click.
- Building relationships with your costumers
Social media is all about communication and building relationships. You have to actively engage with your costumers on social media, listen to their reviews, thank them for using your products, solve their problems. Yes that means, replying their comments and tweets. This will build a very close relationship with your consumers and you can turn them into your regular and loyal costumers too.
- Grow!!
One of the best form of advertisement is "Word of mouth." It cannot be bought but it can be ignited through social media. This is were tactics and strategies comes to handy. Word of mouth is ignited when people start talking about your products and recommend it to their friends and relatives. One of the major role in this is played by the content on social media, the content should be meaningful and high quality. It should be something that your viewers would want to share it with everybody.
- Decreased Marketing Cost
The cost of Social media marketing his very low in comparison to TV commercials and banner ads. And as discussed earlier, it is way more efficient too. If you have the required skills and strategies you can do it yourself. But if you want someone expert to do it, then companies like us, Web Presence, is always there for your help. We can counsel you for free through email or you can get all the job done in cost as low as 7,000 NRs.
In conclusion all I have to say is, the longer you wait, the more you loose. Social Media Marketing when done with right tactics and strategies can lead you to more costumers and traffic. One suggestion I have for you is, even if you don't know anything about social media marketing, just make a Facebook page for your business and ask us for help in email. We will always be there for you. All we want is your progress.
As the great Mahatma Gandhi once said "be the change you want to see." We took the suggestion and tried to apply it to our dream of "Digital Nepal" but as a young and less experienced people there was only so much that we could do. So we thought, if we could not do it then why not help those peoples who can do it? And the answer was obvious, if every business in Nepal becomes digital then Nepal itself would become digital in no time at all. And hence we brainstormed to find one sector that would help everyone if it was digitalized and answer was the Marketing sector. If you have gone through our previous posts or our blog you should have already known by now that how much effective and important social media marketing is in today's time where everyone is spending almost 5 hours a day on Facebook, Instagram Twitter, YouTube, etc. Despite of it's importance many Nepali business weren't being able to use social media marketing properly because they lacked the access to social media's marketing facilities or they had no skill to execute it. And so we trained ourselves for social media marketing, learned all it's strategies and tricks and developed a good skill.
